We are based in the UK, but cover the world. We have particular expertise in media and technology.
The dynamism and influence of these sectors mean that we have a great deal to offer all brands.
We pride ourselves on finding the best approaches to problem-solving and the most potent ways of sharing our thinking.
Brands are a means to a commercial end and the correct positioning for a brand is vital to its success.
On top of this, the modern era of brands and branding requires much more fluidity than in the past.
Our BrandSpark approach to brand positioning understands and embraces this. We enable brands and businesses to respond to change by providing tools which help them to continuously innovate and refresh.
Successful innovation rarely happens by accident. It requires a clear process, with focused inputs and stimulation along the way.
Harnessing the talents of the right blend of people is essential too - from specialists across client organisations, to their creative agencies and the general public.
Bespoke SparkSessions are central to our approach and have helped a wide range of brands innovate, from confectioners and credit cards to TV and technology companies.
We are not a consultancy that sits around on beanbags plucking strategies out of thin air. The consumer is our start point, and the majority of our projects involve at least one phase of primary research.
All of our consultants are fully trained qualitative researchers with experience of all methodologies from one-on-one ethnographic studies to large scale deliberative events. They are also trained in quantitative questionnaire design and analysis.
Traditionally the business and creative communities have viewed consumers with a mixture of fear and disdain. But times are changing.
Today, forward-thinking organisations are placing the consumer at the heart of their operations. We are experts at helping do this, from simply bringing consumers and employees together to designing sophisticated, bespoke processes of co-creation.
Our BrightSparks Panels keep in touch with respondents (via email/secure websites) as a project unfolds, enabling us to delve deep into their lives. This ongoing correspondence also allows us to involve the consumer in every stage of our thinking.
Throughout, the successful dissemination of information is critical, and has ranged from written summaries to websites where participants' thoughts, photo and videos can be viewed first hand.
Having excellent insights and ideas is one thing, communicating them is another. Too often the best thinking never sees the light of day because it has been embedded within 100 charts of powerpoint.
Our full time Designers and a network of creatives ensure that our work looks beautiful and lives on once the project is a distant memory. To this end, we have designed and produced films, books, booklets, posters and websites.
BBC Audio, Bauer, BBC Trust, BBC Vision, BBC.co.uk, Capital One, Channel 4, Emap, Five, Green and Black's, IPC, ITV, LOVEFiLM, Microsoft, Müller, Nokia, Ofcom, Tesco, Thorntons, UKTV, Universal Music
I am one of the Founding Partners here - and still loving it just as much as the first day.
It's the highs you get working in amongst the changes we are all witnessing in the marketing arena.
Before setting up Sparkler, I spent 10 years working as a brand planner in blue-chip London ad agencies such as AMV, Lowe Howard-Spink, and St Luke's.
I'm Magnus, one of Sparkler's Founding Partners.
Working at Sparkler is one of the most stimulating experiences anyone could wish for. From helping unravel client's complex problems to dealing with the inevitable pressures of running an organisation of our size - no day is ever the same.
It is hard to imagine life before Sparkler, but I spent a decade in advertising as a brand planner (AMV, BBH, Lowe).
I'm Laura, a Partner at Sparkler.
I've been working in marketing & brand consultancy for about ten years now. I've worked with some brilliant brands, leaders in their fields, brands who embrace innovation - Radio 1, Tesco, Microsoft and Müller to name a few. Before Sparkler, I worked at Happy Dog, and prior to that worked in the music industry marketing artists and labels, including the global launch of Ministry of Sound Recordings.
If you’d like to get in touch then please do.
Whether you are a big multi-national client or a final year student
looking for work, we’d love to hear from you.
Don’t be shy.
We can be contacted by phone on 020 707 99 555, by fax on 020 707 99 557 or by email on
cupoftea@sparkler.co.uk
Alternatively, you could just pop in to our offices at
58-60 Berners Street, London W1T 3NQ
click here to view map