3D Thinking

What is 3D Thinking?

Somewhere between the time that David and Jerry launched their guide to the World Wide Web and Mark Zuckerberg went to college, the world changed.

It was in that time that Sparkler was born.

The digital revolution has created a mass of connections, a web in fact, that has turned our world 3D. Brands can be now seen from all angles. Projecting a traditional 2D brand façade is now not only paper-thin, but can also be dangerous. Brands will only flourish if they develop a holistic vision that runs right through their core, and if they remain true to that in everything they do. We call this brand purpose.

Sparkler understands how the media world has evolved (what’s changed as much as what hasn’t), how consumers operate in this world, and how brands can flourish as a result of it.

We’ve taken the traditional canon of brand thinkers (from Porter & Ehrenberg through to Feldwick) and turned them into next generation models and methodologies for forward thinking brands.

Consumers. Media. Brands.

3D Thinking.

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