The rise of digital technology – from multi-channel TV to social media – has blown the old world apart. Not only do consumers have an unending choice of media which to consume, they can now talk back, and to each other, and research everything, and look under the bonnet of every business, brand and person.
The 2D world of simple brand to consumer communications has been replaced by a 3D world with digital media the game-changing catalyst.
Sparkler has a deep understanding of this new world, what it means for brands and businesses, and what they need to do to thrive.
This 3D thinking underpins everything we do, driving mould-breaking approaches to everything from consumer insight to brand positioning.Read More