Sparkler shortlisted as finalists for IAB Europe’s Research Awards

We’re delighted that a couple of our projects have been shortlisted for  IAB Europe’s Research Awards: Yahoo: Return on Inspiration (shortlisted in the Ad Effectiveness, Consumer Behaviour and Advertising Solutions categories) IAB: How devices compete for attention in the living room … Read More

Posted in Awards

The Modern Living Room: Switch screening

Andy Goll, an Associate Partner at Sparkler and lead researcher on the IAB’s Real-Living Project, considers whether we should use new terminology to describe connected device activity in the modern living room. Check out his blog post for the Internet … Read More

Posted in Views

Rob Kirby joins Sparkler from Microsoft

Formerly of Microsoft, Nokia and Seymourpowell, Rob arrives as our Head of Service Design Innovation. This is a new role for Sparkler and has been created in response to a series of emerging client needs. In all of our work, … Read More

Posted in New Sparklerites

Sparkler wins Admap Project Isaac Award

Awarded in New York earlier this week, this recognises the great work we did with Horizon Media in the US.  Using a host of tools, the project set out to understand ‘The Future of Audio’. In light of our work, … Read More

Posted in Awards

Can we have your attention please?

This week, we’re delighted to have released our work with Microsoft Advertising, exploring how consumers’ attention is adapting in a fast-paced multi-screen world. With international media coverage across sites like the Guardian, Campaign and Brand Republic, our project encourages brands … Read More

Posted in Case Studies

Welcome to the Connected Era

By 2020, there will be 3.5 connected devices for every human on the planet.  But what will happen as this technology becomes seamlessly integrated into our everyday lives? How will consumers behave in a world where their data is a … Read More

Posted in Views

Check out our new Sparking Conversation blog

Sparking Conversation is Sparkler’s blog: a place to start discussions, encourage innovations and to share ideas in the digital age. We have recently redesigned this site so please check it out here and be a part of the conversation!

Posted in 3D Thinking, Uncategorized, Views

Advertising Works Harder Across Multiple Devices

Seeing some of our research featured in The Times and The Sunday Times print and tablet editions was a real October highlight. Our project for News UK explored the influence of newspaper brands in the digital age, and showed that … Read More

Posted in Press

How to Creatively Communicate Data

John Robson recently ran an excellent interactive session exploring ways to creatively communicate data at the IAB’s conference. As well as outlining key principles of effective comms, SparklerStudio also led creative exercises for delegates to have some fun with. Take a … Read More

Posted in Conferences, Uncategorized

Winners at IAB Europe Awards 2014

We are thrilled to announce our joint win with Microsoft at the recent IAB Europe Research Awards! Our study, which examined the changing role of technology in family life, took the top spot in the Consumer Attitudes and Behaviour category. … Read More

Posted in Awards

Nominated for three IAB Europe Awards

We are delighted to be shortlisted for our joint work with Microsoft for the IAB Europe Research Awards! Our study examined the role of technology in family life – uncovering how connected gadgets have become an integral feature of family … Read More

Posted in Awards

Sparkler Blog: Obama on Demand

Barack Obama likes a cosy night in front of the TV as much as the rest of us. It seems that last week he specially requested unreleased episodes of HBO dramas True Detective and Game of Thrones as he relaxes … Read More

Posted in 3D Thinking

Travel study for Facebook

It was great to see the press coverage in Marketing Week around the travel study we completed for Facebook earlier this year. Through the work we found that just over half of users start dreaming of a holiday when using … Read More

Posted in Case Studies, Press

Media coverage of our ‘Families’ project with Microsoft

It’s been fantastic to see all the press attention that our ‘Families’ study for Microsoft Advertising has been getting recently! Check out some of the links below to read all about how technology and multiple devices are bringing families together … Read More

Posted in Case Studies, Press

Shortlisted for MRS Awards 2013

We are thrilled to announce that we are shortlisted for the MRS awards this year in the Best Place to Work category! Our entry detailed how we create a bright, passionate and inspiring place to work – so we’ll be … Read More

Posted in Awards

The age of the ‘prosumer’

If you’ve not checked out our Grad Blog: ‘Sparking Conversation’ yet make sure you do. Our latest post from Melissa looks at the importance of choice in the age of the ‘prosumer': But there’s also some great stuff in the blog … Read More

Posted in 3D Thinking, Views

Graffiti Day

We painted the town red…and all the colours of the rainbow on a fantastic graffiti-themed day out last week. After an inspiring walking tour of the top street art spots in East London, we headed to Alternative London’s HQ to … Read More

Posted in Behind the Scenes, Fun

Shortlisted for an IAB Award

We are thrilled to announce that our ‘WorldWired & Wealthy’ study for Facebook has been shortlisted for an IAB Europe Research Award! Our work will be judged for its effectiveness in the Consumer Attitudes & Behaviour category, and we look … Read More

Posted in Awards

Introducing our new grad blog

Sparking Conversation is our exciting new blog – written entirely by our grads Jenny, Jonny, Josh and Mel. A fresh look at the world of brands from our newest talent, we hope you’ll find lots of interesting content to enjoy. … Read More

Posted in 3D Thinking, Views

MRS Awards Win

We were absolutely delighted to win Best International Research at the MRS Awards for our work with the BBC. Our project ‘BBC Global News Editorial Development: A methodology built for the modern world’ researched emerging markets across the Middle East … Read More

Posted in Awards

Launch of ‘The Worldwired & Wealthy’ study with Facebook

Last week we took to the stage with an impressive range of top brands at the launch event of our ‘The Worldwired & Wealthy’ study with Facebook at Skyloft, Millbank Tower, London. We were presenting our work which investigated the … Read More

Posted in Case Studies, Conferences, Social Media

Best Research Team at the MRG Awards

We’re thrilled to have won Best Research Team at the recent MRG Awards in Monte Carlo. It’s fantastic to have been rewarded for our work in media, in an award category recognising all-round performance including experimental methodologies, harnessing technology, business-building insights, lots of hard … Read More

Posted in Awards Tagged

Shortlisted for the MRG and MRS Awards 2012

We’re delighted to announce that we’ve been shortlisted for the Media Research Group Awards this year! The MRG Awards “celebrate the best work displayed by the sector during the previous 24 months as well as the industry’s rising talent”. We’re keeping our … Read More

Posted in Awards

Brands behind plexiglass: the paradox of ‘cool brands’

As a newbie to Sparkler, I seem to spend a large amount of my time hopelessly lost in central London. Obviously, it’s not ideal to be blindly wandering back-streets with no idea of how and when I can get home, … Read More

Posted in Views

Doing the Right Thing

‘Doing the Right Thing’ is one of our company priorities for 2012, and we recently headed out to the Dalston Eastern Curve Garden to do just that by volunteering in this precious green inner city space. The Curve Garden provides … Read More

Posted in Behind the Scenes

IAB Europe Research Awards

We’re delighted to announce that our ‘Shortcast’ work for Yahoo! won two awards at the recent IAB Europe Research Awards, in both the ‘Ad Effectiveness’ and ‘Consumer Attitudes and Behaviour’ categories. The project created a vision of short-form video and … Read More

Posted in 3D Thinking, Awards

Sparkler and RAB win Marketing Week award for Best Research 2012

Our project with the RAB: ‘Media and the Mood of the Nation’ was recently nominated for an award at the Marketing Week Engage Awards and we’re thrilled to announce that this ground-breaking neuroscience work won ‘Best Research’! The project focused … Read More

Posted in Awards

How to change minds using the power of visualised insight

On Tuesday 20th March, our Head of Design, Fran Lee held a workshop at the MRS Conference in London. Delegates who participated in this workshop discovered visual ways to create memorable and engaging insight within their presentations. Here are the … Read More

Posted in Conferences

Best Agency Winners!

We are thrilled to be announced winners of Best Agency at the MRS Awards. It just tops off an amazing 2011 for Sparkler, having also been our 10th anniversary year. Thanks to everyone at the MRS for the honour and … Read More

Posted in Awards

Sparkler and IAB in the press

Our recent research with the IAB was released at the end of last week. The results prove tablets have carved a niche role within consumers’ lives and how touchscreens on smartphones are increasing online activity and advertising opportunities. Check out … Read More

Posted in 3D Thinking, Case Studies, Press