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We are thrilled to be announced winners of Best Agency at the MRS Awards. It just tops off an amazing 2011 for Sparkler, having also been our 10th anniversary year. Thanks to everyone at the MRS for the honour and … Read More →

Our recent research with the IAB was released at the end of last week. The results prove tablets have carved a niche role within consumers’ lives and how touchscreens on smartphones are increasing online activity and advertising opportunities. Check out … Read More →

What a week it’s been with Jamie and Jo both in Vienna for ESOMAR Qualitative 2011 at the beginning of the week and Jamie at the Media Festival in Manchester on Wednesday. But it’s not stopping there, Jamie will also … Read More →

Although I’ve yet to jump onto the 3DTV bandwagon, I was recently captivated by Sony’s new ‘Two Screens’ ad – albeit in the 2D format. You see, I haven’t actually seen the ad in 3D yet. I’ve tried to view … Read More →

Have you ever wanted to know more about who you are following on Twitter and exactly what they are doing at the point of sharing that all important tweet? Now whilst this might not always reveal the most interesting of … Read More →

We’re thrilled to announce some great new additions to the Sparkler team. First up is Emily Pitts who has joined as a Senior Consultant with extensive experience in research and strategy across several different categories. She has particular expertise in … Read More →

Sparkler to present online short form content research at the Media Festival, Manchester 15 – 17 November 2011 Next month Sparkler’s very own Jamie Allsopp will be heading up to Manchester to this year’s Media Festival to co-present the findings … Read More →

This week the long awaited nominations for the MRS and Research Awards were announced… to much excitement and anticipation at Sparkler. We were thrilled to hear we were finalists in two categories … Best Agency and Media & Advertising (for … Read More →

Qualitative research has an opportunity to be the change agent in fuelling brand and innovation success. ‘Embrace, Inspire and Celebrate’ focuses on the successful integration of new and inspirational approaches to existing qualitative design. Take an in-depth look at how … Read More →

‘What is the news if it’s not personal?  If it doesn’t matter to you personally, then what kind of person are you?’ asks Freddie Lyon in the recent BBC drama The Hour. How do you engage people in any particular … Read More →

Sparkler’s Managing Director Laura Roberts discusses the online community panel we’ve created with Universal Music in September’s edition of research magazine. Read the full article here: How Universal Music is bringing the customer’s voice into decision-making  

Everyone around the office will tell you that I am bit of a music geek. This can manifest itself in a number of ways around Sparkler HQ. Often it involves me bemoaning the tracks on the office playlist and sometimes … Read More →

‘New ways of living [create a demand for] palatable and intoxicating [substances] especially when [living] in a chaotic world’.  Clay Shirky’s book Cognitive Surplus points out that till now societal change has largely encouraged behaviour that limits the abilities and … Read More →

Our quick summary of this week’s Ofcom report on smartphones: Please just click here  

Sparkler Founder John Robson contemplates how to use brand strategy to drive step-change growth in the latest Institute of Directors’ ‘The Growing Business Handbook’, a source of inspiration and advice from successful entrepreneurs and fast growing UK companies: The Growing … Read More →

A big thank you to everyone who attended our 10th birthday party last week, we all had a fantastic time and hope you did too! Check out the photos, courtesy of Sparkler’s very own Studio, in the link below. (You can also … Read More →

What better way to celebrate Sparkler’s 10th anniversary year than with a big birthday party! Well today is the day and after a lot of preparation and planning we’re finally ready to trip the light fantastic with everyone who has … Read More →

Fellow Sparklerites and followers of Sparkler are likely to be familiar with our 3D world view – the belief that in this world of 3D relationships (between consumers, media and brands), brands will only flourish if they develop a fundamental … Read More →

In celebration of our 10th birthday year, the Sparkler team recently took part in the first inaugral SparklerShoot! This involved splitting into teams to solve a series of cunning clues about locations in cool, creative and classy Clerkenwell… and then unleashing our … Read More →

Earlier this year, Sparkler conducted a study for the Radio Advertising Bureau looking at the effect of different media on mood. It was launched earlier this week, and has really got people talking – with coverage from the Telegraph, Mail … Read More →

This think-piece outlines Sparkler’s point of view on social media and how the landscape has evolved over time… so·cial – [soh-shuhl] – adjective Devoted to, or characterised by friendly companionship or relations. Seeking or enjoying the companionship of others, friendly; … Read More →

We presented the BAM Q3 report on the theme of entertainment to our pool of BAM clients this week. Four different TV channels came to Sparkler’s offices for the occasion, to listen and discuss our findings on emerging behaviours in … Read More →

We are very pleased to announce that the Sparkler family is growing in people and expertise; we’d love to introduce you to some of the newest members of the team. Andy Conner is our first Digital Innovation Manager, joining us … Read More →

Shortcast has been launched. Sparkler has been working with Yahoo! to provide a vision of short-form video and advertising up to 2015, and it was given its full press launch last month at the May Fair Hotel, Stratton Street. The … Read More →

On Friday 25th of March, a team from Sparkler donned their most fancy dresses, black ties and red trousers to attend the IVCA Awards 2011. It was a supurb evening that showcased the best in creative communications from around the … Read More →

The IVCA (International Visual Communications Association) has put SparklerStudio work in the category of Best Regular Communications. Over the past year the Studio has created animated short infofilms for Nokia with the production company Knifedge. It really shows how pushing … Read More →

Dr Jack Lewis PhD has joined Sparkler as our resident neuroscientist to help us build an exciting new fusion between marketing services and neuropsychology. We have already conducted a ground-breaking new study into the psychology of travel for Thomson Holidays … Read More →

The Psychology of Travel: Sparkler’s latest case study What actually runs through our heads when we book a holiday? It is widely accepted that holidays have a beneficial social and psychological impact on individuals. However, little is known of the … Read More →

Sparkler Founding Partner Magnus Willis on a text message-based research project that helped Channel 4 shed light on viewing habits: Magnus Willis research Magazine November 2010