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We are thrilled to announce that our ‘WorldWired & Wealthy’ study for Facebook has been shortlisted for an IAB Europe Research Award! Our work will be judged for its effectiveness in the Consumer Attitudes & Behaviour category, and we look … Read More →

Sparking Conversation is our exciting new blog – written entirely by our grads Jenny, Jonny, Josh and Mel. A fresh look at the world of brands from our newest talent, we hope you’ll find lots of interesting content to enjoy. … Read More →

We were absolutely delighted to win Best International Research at the MRS Awards for our work with the BBC. Our project ‘BBC Global News Editorial Development: A methodology built for the modern world’ researched emerging markets across the Middle East … Read More →

Last week we took to the stage with an impressive range of top brands at the launch event of our ‘The Worldwired & Wealthy’ study with Facebook at Skyloft, Millbank Tower, London. We were presenting our work which investigated the … Read More →

We’re thrilled to have won Best Research Team at the recent MRG Awards in Monte Carlo. It’s fantastic to have been rewarded for our work in media, in an award category recognising all-round performance including experimental methodologies, harnessing technology, business-building insights, lots of hard … Read More →

We’re delighted to announce that we’ve been shortlisted for the Media Research Group Awards this year! The MRG Awards “celebrate the best work displayed by the sector during the previous 24 months as well as the industry’s rising talent”. We’re keeping our … Read More →

As a newbie to Sparkler, I seem to spend a large amount of my time hopelessly lost in central London. Obviously, it’s not ideal to be blindly wandering back-streets with no idea of how and when I can get home, … Read More →

‘Doing the Right Thing’ is one of our company priorities for 2012, and we recently headed out to the Dalston Eastern Curve Garden to do just that by volunteering in this precious green inner city space. The Curve Garden provides … Read More →

We’re delighted to announce that our ‘Shortcast’ work for Yahoo! won two awards at the recent IAB Europe Research Awards, in both the ‘Ad Effectiveness’ and ‘Consumer Attitudes and Behaviour’ categories. The project created a vision of short-form video and … Read More →

Our project with the RAB: ‘Media and the Mood of the Nation’ was recently nominated for an award at the Marketing Week Engage Awards and we’re thrilled to announce that this ground-breaking neuroscience work won ‘Best Research’! The project focused … Read More →

On Tuesday 20th March, our Head of Design, Fran Lee held a workshop at the MRS Conference in London. Delegates who participated in this workshop discovered visual ways to create memorable and engaging insight within their presentations. Here are the … Read More →

We are thrilled to be announced winners of Best Agency at the MRS Awards. It just tops off an amazing 2011 for Sparkler, having also been our 10th anniversary year. Thanks to everyone at the MRS for the honour and … Read More →

Our recent research with the IAB was released at the end of last week. The results prove tablets have carved a niche role within consumers’ lives and how touchscreens on smartphones are increasing online activity and advertising opportunities. Check out … Read More →

What a week it’s been with Jamie and Jo both in Vienna for ESOMAR Qualitative 2011 at the beginning of the week and Jamie at the Media Festival in Manchester on Wednesday. But it’s not stopping there, Jamie will also … Read More →

Although I’ve yet to jump onto the 3DTV bandwagon, I was recently captivated by Sony’s new ‘Two Screens’ ad – albeit in the 2D format. You see, I haven’t actually seen the ad in 3D yet. I’ve tried to view … Read More →

Have you ever wanted to know more about who you are following on Twitter and exactly what they are doing at the point of sharing that all important tweet? Now whilst this might not always reveal the most interesting of … Read More →

We’re thrilled to announce some great new additions to the Sparkler team. First up is Emily Pitts who has joined as a Senior Consultant with extensive experience in research and strategy across several different categories. She has particular expertise in … Read More →

Sparkler to present online short form content research at the Media Festival, Manchester 15 – 17 November 2011 Next month Sparkler’s very own Jamie Allsopp will be heading up to Manchester to this year’s Media Festival to co-present the findings … Read More →

This week the long awaited nominations for the MRS and Research Awards were announced… to much excitement and anticipation at Sparkler. We were thrilled to hear we were finalists in two categories … Best Agency and Media & Advertising (for … Read More →

Qualitative research has an opportunity to be the change agent in fuelling brand and innovation success. ‘Embrace, Inspire and Celebrate’ focuses on the successful integration of new and inspirational approaches to existing qualitative design. Take an in-depth look at how … Read More →

‘What is the news if it’s not personal?  If it doesn’t matter to you personally, then what kind of person are you?’ asks Freddie Lyon in the recent BBC drama The Hour. How do you engage people in any particular … Read More →

Sparkler’s Managing Director Laura Roberts discusses the online community panel we’ve created with Universal Music in September’s edition of research magazine. Read the full article here: How Universal Music is bringing the customer’s voice into decision-making  

Everyone around the office will tell you that I am bit of a music geek. This can manifest itself in a number of ways around Sparkler HQ. Often it involves me bemoaning the tracks on the office playlist and sometimes … Read More →

‘New ways of living [create a demand for] palatable and intoxicating [substances] especially when [living] in a chaotic world’.  Clay Shirky’s book Cognitive Surplus points out that till now societal change has largely encouraged behaviour that limits the abilities and … Read More →

Our quick summary of this week’s Ofcom report on smartphones: Please just click here  

Sparkler Founder John Robson contemplates how to use brand strategy to drive step-change growth in the latest Institute of Directors’ ‘The Growing Business Handbook’, a source of inspiration and advice from successful entrepreneurs and fast growing UK companies: The Growing … Read More →

A big thank you to everyone who attended our 10th birthday party last week, we all had a fantastic time and hope you did too! Check out the photos, courtesy of Sparkler’s very own Studio, in the link below. (You can also … Read More →

What better way to celebrate Sparkler’s 10th anniversary year than with a big birthday party! Well today is the day and after a lot of preparation and planning we’re finally ready to trip the light fantastic with everyone who has … Read More →

Fellow Sparklerites and followers of Sparkler are likely to be familiar with our 3D world view – the belief that in this world of 3D relationships (between consumers, media and brands), brands will only flourish if they develop a fundamental … Read More →

In celebration of our 10th birthday year, the Sparkler team recently took part in the first inaugral SparklerShoot! This involved splitting into teams to solve a series of cunning clues about locations in cool, creative and classy Clerkenwell… and then unleashing our … Read More →