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Winners at IAB Europe Awards 2014

We are thrilled to announce our joint win with Microsoft at the recent IAB Europe Research Awards! Our study, which examined the changing role of technology in family life, took the top spot in the Consumer Attitudes and Behaviour category. … Read More

Posted in Awards

Nominated for three IAB Europe Awards

We are delighted to be shortlisted for our joint work with Microsoft for the IAB Europe Research Awards! Our study examined the role of technology in family life – uncovering how connected gadgets have become an integral feature of family … Read More

Posted in Awards

Sparkler Blog: Obama on Demand

Barack Obama likes a cosy night in front of the TV as much as the rest of us. It seems that last week he specially requested unreleased episodes of HBO dramas True Detective and Game of Thrones as he relaxes … Read More

Posted in 3D Thinking

Travel study for Facebook

It was great to see the press coverage in Marketing Week around the travel study we completed for Facebook earlier this year. Through the work we found that just over half of users start dreaming of a holiday when using … Read More

Posted in Case Studies, Press

Media coverage of our ‘Families’ project with Microsoft

It’s been fantastic to see all the press attention that our ‘Families’ study for Microsoft Advertising has been getting recently! Check out some of the links below to read all about how technology and multiple devices are bringing families together … Read More

Posted in Case Studies, Press

Shortlisted for MRS Awards 2013

We are thrilled to announce that we are shortlisted for the MRS awards this year in the Best Place to Work category! Our entry detailed how we create a bright, passionate and inspiring place to work – so we’ll be … Read More

Posted in Awards

The age of the ‘prosumer’

If you’ve not checked out our Grad Blog: ‘Sparking Conversation’ yet make sure you do. Our latest post from Melissa looks at the importance of choice in the age of the ‘prosumer’: http://sparking-conversation.com/2013/07/23/the-pic-n-mix-experience/ But there’s also some great stuff in the blog … Read More

Posted in 3D Thinking, Views

Graffiti Day

We painted the town red…and all the colours of the rainbow on a fantastic graffiti-themed day out last week. After an inspiring walking tour of the top street art spots in East London, we headed to Alternative London’s HQ to … Read More

Posted in Behind the Scenes, Fun

Shortlisted for an IAB Award

We are thrilled to announce that our ‘WorldWired & Wealthy’ study for Facebook has been shortlisted for an IAB Europe Research Award! Our work will be judged for its effectiveness in the Consumer Attitudes & Behaviour category, and we look … Read More

Posted in Awards

Introducing our new grad blog

Sparking Conversation is our exciting new blog – written entirely by our grads Jenny, Jonny, Josh and Mel. A fresh look at the world of brands from our newest talent, we hope you’ll find lots of interesting content to enjoy. … Read More

Posted in 3D Thinking, Views

MRS Awards Win

We were absolutely delighted to win Best International Research at the MRS Awards for our work with the BBC. Our project ‘BBC Global News Editorial Development: A methodology built for the modern world’ researched emerging markets across the Middle East … Read More

Posted in Awards

Launch of ‘The Worldwired & Wealthy’ study with Facebook

Last week we took to the stage with an impressive range of top brands at the launch event of our ‘The Worldwired & Wealthy’ study with Facebook at Skyloft, Millbank Tower, London. We were presenting our work which investigated the … Read More

Posted in Case Studies, Conferences, Social Media

Best Research Team at the MRG Awards

We’re thrilled to have won Best Research Team at the recent MRG Awards in Monte Carlo. It’s fantastic to have been rewarded for our work in media, in an award category recognising all-round performance including experimental methodologies, harnessing technology, business-building insights, lots of hard … Read More

Posted in Awards Tagged

Shortlisted for the MRG and MRS Awards 2012

We’re delighted to announce that we’ve been shortlisted for the Media Research Group Awards this year! The MRG Awards “celebrate the best work displayed by the sector during the previous 24 months as well as the industry’s rising talent”. We’re keeping our … Read More

Posted in Awards

Brands behind plexiglass: the paradox of ‘cool brands’

As a newbie to Sparkler, I seem to spend a large amount of my time hopelessly lost in central London. Obviously, it’s not ideal to be blindly wandering back-streets with no idea of how and when I can get home, … Read More

Posted in Views

Doing the Right Thing

‘Doing the Right Thing’ is one of our company priorities for 2012, and we recently headed out to the Dalston Eastern Curve Garden to do just that by volunteering in this precious green inner city space. The Curve Garden provides … Read More

Posted in Behind the Scenes

IAB Europe Research Awards

We’re delighted to announce that our ‘Shortcast’ work for Yahoo! won two awards at the recent IAB Europe Research Awards, in both the ‘Ad Effectiveness’ and ‘Consumer Attitudes and Behaviour’ categories. The project created a vision of short-form video and … Read More

Posted in 3D Thinking, Awards

Sparkler and RAB win Marketing Week award for Best Research 2012

Our project with the RAB: ‘Media and the Mood of the Nation’ was recently nominated for an award at the Marketing Week Engage Awards and we’re thrilled to announce that this ground-breaking neuroscience work won ‘Best Research’! The project focused … Read More

Posted in Awards

How to change minds using the power of visualised insight

On Tuesday 20th March, our Head of Design, Fran Lee held a workshop at the MRS Conference in London. Delegates who participated in this workshop discovered visual ways to create memorable and engaging insight within their presentations. Here are the … Read More

Posted in Conferences

Best Agency Winners!

We are thrilled to be announced winners of Best Agency at the MRS Awards. It just tops off an amazing 2011 for Sparkler, having also been our 10th anniversary year. Thanks to everyone at the MRS for the honour and … Read More

Posted in Awards

Sparkler and IAB in the press

Our recent research with the IAB was released at the end of last week. The results prove tablets have carved a niche role within consumers’ lives and how touchscreens on smartphones are increasing online activity and advertising opportunities. Check out … Read More

Posted in 3D Thinking, Case Studies, Press

Sparkler at the MRG

What a week it’s been with Jamie and Jo both in Vienna for ESOMAR Qualitative 2011 at the beginning of the week and Jamie at the Media Festival in Manchester on Wednesday. But it’s not stopping there, Jamie will also … Read More

Posted in Conferences

3DTV ads: More than just visual…

Although I’ve yet to jump onto the 3DTV bandwagon, I was recently captivated by Sony’s new ‘Two Screens’ ad – albeit in the 2D format. You see, I haven’t actually seen the ad in 3D yet. I’ve tried to view … Read More

Posted in Views

Capturing the essence of the “tweet-context”

Have you ever wanted to know more about who you are following on Twitter and exactly what they are doing at the point of sharing that all important tweet? Now whilst this might not always reveal the most interesting of … Read More

Posted in Social Media, Views

New additions to the Sparkler team

We’re thrilled to announce some great new additions to the Sparkler team. First up is Emily Pitts who has joined as a Senior Consultant with extensive experience in research and strategy across several different categories. She has particular expertise in … Read More

Posted in New Sparklerites

Sparkler to present at the Media Festival

Sparkler to present online short form content research at the Media Festival, Manchester 15 – 17 November 2011 Next month Sparkler’s very own Jamie Allsopp will be heading up to Manchester to this year’s Media Festival to co-present the findings … Read More

Posted in Conferences

Sparkler shortlisted for MRS Best Agency 2011 Award

This week the long awaited nominations for the MRS and Research Awards were announced… to much excitement and anticipation at Sparkler. We were thrilled to hear we were finalists in two categories … Best Agency and Media & Advertising (for … Read More

Posted in Awards

Sparkler to present at Esomar 2011 in Vienna

Qualitative research has an opportunity to be the change agent in fuelling brand and innovation success. ‘Embrace, Inspire and Celebrate’ focuses on the successful integration of new and inspirational approaches to existing qualitative design. Take an in-depth look at how … Read More

Posted in Conferences

Research and data: this time it’s personal

‘What is the news if it’s not personal?  If it doesn’t matter to you personally, then what kind of person are you?’ asks Freddie Lyon in the recent BBC drama The Hour. How do you engage people in any particular … Read More

Posted in Views

Sparkler and Universal Music in September’s Research Magazine

Sparkler’s Managing Director Laura Roberts discusses the online community panel we’ve created with Universal Music in September’s edition of research magazine. Read the full article here: How Universal Music is bringing the customer’s voice into decision-making  

Posted in Press

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