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Opinion

What do we mean by attention?

Are you paying attention… fully concentrating on this article… suppressing other distractions like the kettle being boiled in the background or the green alert on your phone inviting you to another WhatsApp group formation?In its simplest definition, we can describe attention as the al...

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Opinion

The Future of Neuro - Integrated Approaches

Currently the most impressive visions of the future involve AI that mimics human interactions. These AI companions use data from a variety of sources to make these experiences life-like. They remember our names, habits and preferences – they have a memory of our relationship with them and use...

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Opinion

Twitch Typing

Brains are amazing things. I love gadgets too, so anything that claims to be able to link the two gets a solid thumbs up from me. Once the stuff of science fiction, Brain-Machine Interfaces have started to become science fact in recent years, albeit with the minor drawback that doing it properly oft...

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Opinion

The words in your mouth

Language can be a contentious topic.  Word.In February last year, there was outcry in France over changes made to the spelling of 2,400 words in the French language. These changes, which were in fact approved by the country’s official language guardians l’Academie Française w...

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Opinion

What makes you happy? A tale of two selves.

How often have you got to the end of the day, but on reflection not really spent your time in the best way possible, even by your own standards? Maybe you spent too much time on social media, got side-tracked by other tasks, or spent more time at work than was really necessary.Daniel Kahneman, nobel...

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Opinion

The Pleasure Centre

In the 1950s, two professors at McGill University in Montreal discovered an area of the rodent brain they coined “the pleasure centre” - a neuro structure within the reward system of the brain. When given the chance to stimulate their own pleasure centres with a lever-activated electri...

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Relationship Capital: Brainbank Experiment

Every brand creates value through the relationships that it develops with consumers. We call this bank of value Relationship Capital – it is the sum of all the interactions between a brand and the consumers it comes into contact with.In 2017 we now have the technology this vast array of ...

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