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News, opinions & case studies

New Neuro Study: Sparkler Breakfast Club

We’d love you to join us to hear about this great new piece of work. Not only are the findings and their implications fascinating but the whole approach is an excellent example of how the latest EEG technology can be used the digital age. There’ll be the chance to ask questio...

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Opinion

Connected Jerseys: A smart move for sports?

At the beginning of October, Nike and The NBA unveiled their latest basketball jerseys for the upcoming season. On this occasion, the typical headline guarantees of ‘keeping an athlete cool’ and ‘allowing free movement’ were relegated to the subs-bench of key features, as...

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Relationship Capital: Brainbank Experiment

Every brand creates value through the relationships that it develops with consumers. We call this bank of value Relationship Capital – it is the sum of all the interactions between a brand and the consumers it comes into contact with.In 2017 we now have the technology this vast array of ...

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Opinion

Maximising Artificial Intelligence

2 MINUTE READArtificial Intelligence is the latest digital age buzz word that will be reverberating around our heads for years to come. It offers the possibility of a better world - cleaner, more efficient and more productive. It is said Artificial Intelligence is already making better decisions for...

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Opinion

Banking - Open in 2018

Soaked. Stood in the rain waiting for a bus, with no idea when it will arrive, or how wet I'll be by the time I get home. Luckily, in the immortal words of digital age Apple, “there's an app for that”. TfL doesn't have one, but it does let others like 'Jum...

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Opinion

Innovation: is patience a virtue?

When it comes to innovation in the digital age, a common belief is that it’s a lengthy process, with long-term pay-offs Companies are expected to invest many resources and patiently wait for outcomes. Many also think that innovation comes from a mix of luck, intuition and vision, and that inn...

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Case Study

Studio Showreel

We believe that research needs to live and breathe in order to reach its full potential, and that visualising research in engaging ways is one of the most effective ways of achieving this.Below is a short video which illustrates how our studio team helps to activate insights through design. ...

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