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News, opinions & case studies

Opinion

The Future of Neuro - Integrated Approaches

Currently the most impressive visions of the future involve AI that mimics human interactions. These AI companions use data from a variety of sources to make these experiences life-like. They remember our names, habits and preferences – they have a memory of our relationship with them and use...

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Opinion

Accelerate!

We live in a world stuck on fast-forward.  In the digital age automation is non-stop as AI disrupts industries from advertising to finance.  The merging of the human and digital worlds draws ever nearer, political paradigms shift in the blink of an eye, and everything we thought solid melt...

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Opinion

What do I need to know about 'Voice'?

Recently we held another Breakfast Club event - this time all around Voice Technology! We shared our viewpoint on what we think this technology has got to offer now and in the future. If you missed the event, watch the video for highlights....

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Opinion

The words in your mouth

Language can be a contentious topic.  Word.In February last year, there was outcry in France over changes made to the spelling of 2,400 words in the French language. These changes, which were in fact approved by the country’s official language guardians l’Academie Française w...

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Opinion

Human2.0

3 MINUTE READClosing the page on the much engrossing Sapiens recently left me with a lot more angst than desired.The book was at times sensational, but overall a fascinating read; providing nuggets of facts that left you reassessing the world that you live in and your knowledge of humanity to date. ...

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Opinion

The BrainBank Experiment

We are in the midst of a period of intense change in the world of brand insight. Behavioural and neuro data is being used like never before to gain a deeper understanding of consumer behaviour.At Sparkler, we are constantly seeking ways to harness these new methods and as part of that journey we wou...

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