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Opinion
The Future of Neuro - Integrated Approaches
Currently the most impressive visions of the future involve AI that mimics human interactions. These AI companions use data from a variety of sources to make these experiences life-like. They remember our names, habits and preferences – they have a memory of our relationship with them and use...
Read moreBrand and user experience: can two become one?
It used to be that businesses could rely on building relationships with customers through their marketing messages. Brands could hire an ad agency, spend a few million to get in front of people’s eyeballs and consider the job done - more attention, more awareness, more sales. You don’t...
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10 Years of Being Nudged
Back in 2008, pre-financial crash, when economists were still a trusted animal, two economists, Thaler and Sunstein, collaborated to put forward their vision of how things could work that little bit better in Nudge – Improving decisions about health, wealth and happiness. The book was a runaw...
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Human2.0
3 MINUTE READClosing the page on the much engrossing Sapiens recently left me with a lot more angst than desired.The book was at times sensational, but overall a fascinating read; providing nuggets of facts that left you reassessing the world that you live in and your knowledge of humanity to date. ...
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