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News, opinions & case studies

Opinion

Start at Sparkler

Here is why Sparkler is a great place to start your career, as seen through the eyes of our graduates over the past 15 years....

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Opinion

The Future of Neuro - Integrated Approaches

Currently the most impressive visions of the future involve AI that mimics human interactions. These AI companions use data from a variety of sources to make these experiences life-like. They remember our names, habits and preferences – they have a memory of our relationship with them and use...

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Brand and user experience: can two become one?

It used to be that businesses could rely on building relationships with customers through their marketing messages. Brands could hire an ad agency, spend a few million to get in front of people’s eyeballs and consider the job done - more attention, more awareness, more sales. You don’t...

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Opinion

10 Years of Being Nudged

Back in 2008, pre-financial crash, when economists were still a trusted animal, two economists, Thaler and Sunstein, collaborated to put forward their vision of how things could work that little bit better in Nudge – Improving decisions about health, wealth and happiness. The book was a runaw...

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Opinion

Human2.0

3 MINUTE READClosing the page on the much engrossing Sapiens recently left me with a lot more angst than desired.The book was at times sensational, but overall a fascinating read; providing nuggets of facts that left you reassessing the world that you live in and your knowledge of humanity to date. ...

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