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Opinion
The Future of Neuro - Integrated Approaches
Currently the most impressive visions of the future involve AI that mimics human interactions. These AI companions use data from a variety of sources to make these experiences life-like. They remember our names, habits and preferences – they have a memory of our relationship with them and use...
Read moreBrand and user experience: can two become one?
It used to be that businesses could rely on building relationships with customers through their marketing messages. Brands could hire an ad agency, spend a few million to get in front of people’s eyeballs and consider the job done - more attention, more awareness, more sales. You don’t...
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10 Years of Being Nudged
Back in 2008, pre-financial crash, when economists were still a trusted animal, two economists, Thaler and Sunstein, collaborated to put forward their vision of how things could work that little bit better in Nudge – Improving decisions about health, wealth and happiness. The book was a runaw...
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The words in your mouth
Language can be a contentious topic.  Word.In February last year, there was outcry in France over changes made to the spelling of 2,400 words in the French language. These changes, which were in fact approved by the country’s official language guardians l’Academie Française w...
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Human2.0
3 MINUTE READClosing the page on the much engrossing Sapiens recently left me with a lot more angst than desired.The book was at times sensational, but overall a fascinating read; providing nuggets of facts that left you reassessing the world that you live in and your knowledge of humanity to date. ...
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The BrainBank Experiment
We are in the midst of a period of intense change in the world of brand insight. Behavioural and neuro data is being used like never before to gain a deeper understanding of consumer behaviour.At Sparkler, we are constantly seeking ways to harness these new methods and as part of that journey we wou...
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