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Opinion
The Future of Neuro - Integrated Approaches
Currently the most impressive visions of the future involve AI that mimics human interactions. These AI companions use data from a variety of sources to make these experiences life-like. They remember our names, habits and preferences – they have a memory of our relationship with them and use...
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Accelerate!
We live in a world stuck on fast-forward.  In the digital age automation is non-stop as AI disrupts industries from advertising to finance.  The merging of the human and digital worlds draws ever nearer, political paradigms shift in the blink of an eye, and everything we thought solid melt...
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The words in your mouth
Language can be a contentious topic.  Word.In February last year, there was outcry in France over changes made to the spelling of 2,400 words in the French language. These changes, which were in fact approved by the country’s official language guardians l’Academie Française w...
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Human2.0
3 MINUTE READClosing the page on the much engrossing Sapiens recently left me with a lot more angst than desired.The book was at times sensational, but overall a fascinating read; providing nuggets of facts that left you reassessing the world that you live in and your knowledge of humanity to date. ...
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The BrainBank Experiment
We are in the midst of a period of intense change in the world of brand insight. Behavioural and neuro data is being used like never before to gain a deeper understanding of consumer behaviour.At Sparkler, we are constantly seeking ways to harness these new methods and as part of that journey we wou...
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