What we do

Insight

Panels & Communities

Service Innovation

Strategy

We work with some of the world’s best brands

McDonaldsMicrosoftBBCDiageoSky

News, opinions & case studies

Opinion

2017 Musical Crescendos

Sparkler FiveWelcome to our Sparkler Five series. Here, we’ll be sharing anything from top philosophies through to future trends; what they all have in common is that they’re created within Sparkler, and succinctly kept to 5 points. Hence Sparkler Five.Our second piece is from one...

Read more

Relationship Capital: Brainbank Experiment

Every brand creates value through the relationships that it develops with consumers. We call this bank of value Relationship Capital – it is the sum of all the interactions between a brand and the consumers it comes into contact with.In 2017 we now have the technology this vast array of ...

Read more

Case Study

Reinvigorating Gordon’s Gin

Gordon’s is one of the oldest and most important brands in the Diageo portfolio, operating in one of the most dynamic, fun and fastest growing categories in the world of drinks. However, Gordon’s was facing competition from a whole host of new pretenders in the gin category. Over a num...

Read more

Case Study

High Res Shopper Journeys

Sainsbury’s wanted a more dynamic understanding of what customers go through in a supermarket – identifying where, when and how Sainsbury’s could improve the experience.Sparkler joined several shoppers across the UK, recording their whole experience, from sofa to store to sofa. ...

Read more

Opinion

When motorway services inspire

Returning from a jaunt across the British Isles I feel compelled to write about motorway services. This jolly required a lot of drive time which in turn resulted in a few service station stops. What’s a British summer without a pit-stop at any of the plethora of motorways that the UK has to o...

Read more

Opinion

Innovation: is patience a virtue?

When it comes to innovation in the digital age, a common belief is that it’s a lengthy process, with long-term pay-offs Companies are expected to invest many resources and patiently wait for outcomes. Many also think that innovation comes from a mix of luck, intuition and vision, and that inn...

Read more

Case Study

Studio Showreel

We believe that research needs to live and breathe in order to reach its full potential, and that visualising research in engaging ways is one of the most effective ways of achieving this.Below is a short video which illustrates how our studio team helps to activate insights through design. ...

Read more

To read more, search our archive on the thinking page