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We work with some of the world’s best brands

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News, opinions & case studies

News

We are Hiring

The Sparkler team is expanding! We are currently hiring for the following roles. Associate Partner - InsightWe are looking for someone who has worked within the realm of qualitative research for at least 8 years. They should have worked across a wide range of project types and clients, wit...

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Opinion

2017 Musical Crescendos

Sparkler FiveWelcome to our Sparkler Five series. Here, we’ll be sharing anything from top philosophies through to future trends; what they all have in common is that they’re created within Sparkler, and succinctly kept to 5 points. Hence Sparkler Five.Our second piece is from one...

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Opinion

Accelerate!

We live in a world stuck on fast-forward.  In the digital age automation is non-stop as AI disrupts industries from advertising to finance.  The merging of the human and digital worlds draws ever nearer, political paradigms shift in the blink of an eye, and everything we thought solid melt...

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Case Study

Reinvigorating Gordon’s Gin

Gordon’s is one of the oldest and most important brands in the Diageo portfolio, operating in one of the most dynamic, fun and fastest growing categories in the world of drinks. However, Gordon’s was facing competition from a whole host of new pretenders in the gin category. Over a num...

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Case Study

High Res Shopper Journeys

Sainsbury’s wanted a more dynamic understanding of what customers go through in a supermarket – identifying where, when and how Sainsbury’s could improve the experience.Sparkler joined several shoppers across the UK, recording their whole experience, from sofa to store to sofa. ...

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Opinion

Luddart

"Do you remember when you almost drowned in the shallow bit of the sea whilst five bald men dressed head-to-toe in brown took pictures of you instead of helping?”“Yes. I do. It took a week for my shoes to dry out.”The above conversation did not happen. It is fictional, just...

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Opinion

Maximising Artificial Intelligence

2 MINUTE READArtificial Intelligence is the latest digital age buzz word that will be reverberating around our heads for years to come. It offers the possibility of a better world - cleaner, more efficient and more productive. It is said Artificial Intelligence is already making better decisions for...

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Case Study

Studio Showreel

We believe that research needs to live and breathe in order to reach its full potential, and that visualising research in engaging ways is one of the most effective ways of achieving this.Below is a short video which illustrates how our studio team helps to activate insights through design. ...

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To read more, search our archive on the thinking page