We are in the midst of a period of intense change in the world of brand insight. Behavioural and neuro data is being used like never before to gain a deeper understanding of consumer behaviour.

At Sparkler, we are constantly seeking ways to harness these new methods and as part of that journey we would like to present a major new study: “The BrainBank Experiment”.

This study uses EEG technology to shine a light on what aspects of a brands relationships most impact on in-the-moment consumer decisions.

Our new Neuro team, led by Andy Goll unveiled some of their findings from this innovative study at a recent Sparkler Breakfast event.

Watch the video below for highlights: